Powerhouse Discovers Augmented Reality

Powerhouse Animation ventured into the world of augmented reality last week after coming across Aurasma during SXSW. Aurasma is a free app that allows you to integrate virtual content with real life objects and images.

Check out this video we made of Powerhouse experimenting with our newfound love for Aurasma!

If you'd like to subscribe to the Powerhouse Animation channel please follow the simple instructions below:

Aurasma setup and subscription instructions:

1. On your smartphone or iPad, download the app Aurasma Lite and install it

2. The first time you run the app it will ask you if you already have the Aurasma image. Select yes-- this will bypass the a cumbersome tutorial.

3. Within the app, there is a button in the top left corner that looks like a radio tower. Select it to bring up the menu.

4. Within the menu, scroll to the right to show the search button. Select search, and type "Powerhouse" in the search bar.

5. The search results will display the Powerhouse channel (the powerhouse animation studios logo will be displayed), with a button on the right side to subscribe.

6. Select the subscribe button to join the channel. This will allow you to have access to auras that Powerhouse makes, and will also prompt you to register for an Aurasma account. The account will require an email and a password.

7. After you have made the account, select done. Now you have access to the auras powerhouse animation posts.

Enjoy!!!

PHA does SF for GDC

The marketing team from Powerhouse just returned from a marathon of consecutive conventions! We traveled to San Francisco 2 weeks ago to exhibit at GDC where we met tons of friends and clients and finally came face to face with some folks we've been working with for years and had never met! We returned just in time for SXSW where our very own Brad and Meg sat on a panel and then we set up shop at the tradeshow all week! Re-live the adventure with us below...

Yes, that mural is made out of post-it notes. We thought it was pretty cool too.

And it wouldn't be a Powerhouse blog post without the obligatory photos of french fries and beer:

Awaiting the launch of STARHAWK

In case you didn't already know, Sony's much anticipated new game is slated to come out in May. And, if you're anything like the crew at Powerhouse Animation, you probably can't wait!

Starhawk, which will release on PS3 in just over a month, is an innovative 3rd person shooter that allows players to change the battlefield instantly during gameplay.

Powerhouse was very fortunate to be able to work with the team at Lightbox Interactive to create the epic cinematics for this game and we are just dying to see them in action.

Check out this great video with Lightbox's Dylan Jobe on the Playstation blog and mark your calendars for the release of Starhawk...

http://blog.us.playstation.com/2012/03/19/putting-the-finishing-touches-on-starhawk/

Happy 75th Birthday to Raymond Scott's "Powerhouse"!

Seventy five years ago today the legendary Raymond Scott wrote a song called "Powerhouse" which quickly became something of a cartoon staple...

Nearly 11 years ago, Powerhouse Animation had registered a URL with another name. Then we got a copy of Animation Magazine and found out another new studio already had a very similar name. We batted around a few ideas and nothing seemed to work. Soon after, Cindy Crowell was hard at work scanning a set of drawings and started humming Scott's "Powerhouse", and Frank Gabriel said "Powerhouse Animation..."

The rest, as they say, is history.

Check out this great article on Boing Boing honoring Scott and this song on its 75th anniversary.

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